Challenge: Regional Economic Development, Inc. (REDI) aims to grow the Columbia/Boone County economy by providing economic development services. Their existing digital presence wasn’t allowing their target audience to learn more about Columbia/Boone County and interact with REDI.
Solution: REDI acts as a point of contact for any company that requests information about Columbia and Boone County. In addition to providing available site and building information, comprehensive area demographics and labor availability studies, REDI organizes community tours and facilitates community leader introductions. We created a visually appealing, feature-rich and interactive website that brands Columbia/Boone County as an entrepreneurial center that cultivates, sustains and retains talent, business incubation and small business development.
We enhanced the site’s functionality by integrating social media, search functionality, a blog, content sharing capabilities, e-commerce for event RSVP/ticketing and a content management system.
We then created a visually appealing, e-mail newsletter template consistent with the new REDI website — and the brand.