Challenge: Raise awareness about a new sustainable toothbrush on the market with an altruistic mission.
Solution: Partnering with a local advertising team, we were able to use the WordPress framework to create a visual theme for the Smile Squared site that was based on their existing brand manual, showcasing the Smile Squared toothbrush product and telling the story about the brand products and mission to donate a toothbrush to a child in need with every purchase made.
Big, bold photos of the brushes and the children from the first mass donation to Mexico and are displayed in an automatically rotating and infinite carousel on the homepage, as well as photo galleries throughout the site. Well-produced YouTube videos are also featured several places. A running counter of product donations, email marketing signup forms and social media links are strategically placed and round-out the design.
The final component was a custom eCommerce WordPress plugin we developed using the Stripe platform, which drastically cut down on both development time and eCommerce compliance needs. Every detail was designed to be beautiful and fully-functional from a user interface perspective—from the submission buttons to the error messages during checkout form validation.
This is a brand I am proud to work with for a very long time. I can’t wait to expand the site and services as Smile Squared expands their products and mission to make a global impact.